In late August 2014, Beautified rolled out a completely redesigned and expanded iOS app. To celebrate the relaunch, Beautified also released "The Instant Transformation." Starring internet comedian and personality the Fat Jew (@thefatjew), the short film follows him as he prepares for a night out with friends, running into familiar faces along the way. From waxing to a blowout to a facial, we follow the Fat Jew as he gets beautified and "transforms" into model and actress Dree Hemingway.
With cameos from personalities such as Leandra Medine (@manrepeller), Theophilus London (@TheophilusL) and Beautified's own Hannah Bronfman (@hannahbronfman), the video was a hit with the fashion and beauty community immediately. It was shared on influential fashion websites, including Women's Wear Daily, Harper's Bazaar, Byrdie Beauty, Marie Claire, among others, as well as on social media. Our cast shared exclusive teasers and behind the scenes footage from the video shoot on their personal Instagram and Twitter accounts, creating an additional layer of excitement and buzz for the video.
Thanks to the video's release, Beautified was able to continuing celebrating its 1stanniversary throughout Labor Day weekend and after.
Directed By: Leighton Pope
Produced By: Beautified